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Make time for a little tea, just for you. Enjoy 15% off eligible teas with code TREAT15, from now through November 30, 2026 (Anywhere on Earth, UTC−12).

More tea to enjoy

  • Spend US$100: a full box of Golden Flower White Tea — 10 individually packed 3g portions, 30g total.
  • Spend US$150: the white tea box, plus one 100g Yunnan Red Glow ripe Pu-erh cake.
  • Spend US$200: both gifts above, plus one 100g The Little Brick — 2018 Golden Flower Fu Brick Tea.

Your first order also comes with a complimentary tea towel. No minimum spend or code is required for this welcome gift, and it can be enjoyed alongside the tea gifts above.

A few simple details

  • Gift thresholds are based on the amount paid for eligible merchandise after discounts, excluding shipping, taxes and gift value. Discovery Boxes and teaware count toward gift thresholds but are excluded from the 15% discount. K KOU electric kettles are excluded from both the discount and gift thresholds.
  • Gift thresholds are in US dollars. Other currencies are converted using the exchange rate applied at checkout; eligibility is based on the corresponding USD merchandise amount.
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  • The 15% discount combines only with “No Shipping Fee for Discovery Box”; it cannot be combined with other discounts. The gifts described here are part of this promotion.
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  • The same offer continues through Singles’ Day, Black Friday and Cyber Monday.

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News · Perspectives

Scenting Jasmine Tea Changes the Tea, Not Just the Aroma

A 2026 study followed Jinhua jasmine tea through six stages of scenting. Catechins fell, sugars and amino acids rose, and aroma peaked at final flower step.
On this page

    Jasmine scenting is usually described as a transfer of fragrance: flowers give, tea receives. A 2026 study in Food Chemistry: X followed Jinhua jasmine tea through six stages of production and found that the exchange runs both ways. The tea takes on jasmine aroma, and it also loses catechins while gaining soluble sugars, amino acids and phenolic acids. That second half is why good jasmine tea tastes rounder rather than merely perfumed.

    In Brief

    • Scenting changed the tea's own chemistry, not only its aroma profile.
    • Catechins, flavonols and flavones fell across the stages; soluble sugars, amino acids and phenolic acids rose.
    • Instrumental sweetness, richness and umami readings were higher after scenting.
    • Total volatiles climbed steadily and peaked after tihua, the final fresh-flower step before packing.
    • The study did not compare different numbers of scenting rounds, so it cannot settle whether nine is better than six.

    What the Study Did

    Researchers took samples at six points from plain base tea to finished Jinhua jasmine tea, covering successive scenting stages and the final flower-freshening step known as tihua. They profiled non-volatile compounds by untargeted metabolomics, profiled volatiles separately, quantified target compounds, and ran electronic sensory analysis — instrument-based measurements of taste attributes rather than a trained human panel.

    What Changed Inside the Tea

    The base tea separated clearly from every scented sample, and the scented samples kept shifting from stage to stage. Three groups moved in one direction and three in another:

    Compound group Direction across scenting
    Catechins Generally decreased
    Flavonols and flavones Generally decreased
    Soluble sugars Summed content increased
    Free amino acids Summed content increased
    Phenolic acids Summed content increased
    Instrumental taste readings Sweetness, richness and umami higher after scenting

    Read that table as a flavour mechanism rather than a health claim. Catechins are among the compounds that make tea taste bracing; amino acids and sugars pull the other way. A tea that has been through repeated cycles of humid flower contact and re-drying is not the same tea that went in.

    What Changed in the Aroma

    Volatile content rose progressively across the stages and reached its highest point after tihua — the last step, when fresh flowers are added at low temperature shortly before packing so the top notes stay bright. Fifteen compounds stood out by odour activity value, the measure that weighs how concentrated something is against how strongly we smell it. Among them were methyl benzoate, linalool and methyl anthranilate, the trio most often associated with fresh jasmine.

    The timing matters more than the list. If aroma peaks at the final flower-freshening rather than at the last heavy scenting round, then the bright, airy part of jasmine tea is a finishing decision, not a by-product of repetition.

    What This Study Cannot Tell You

    It cannot rank scenting rounds. The design compares stages within one production run, not a three-round tea against a nine-round tea, so the familiar ladder — more rounds, better tea — is not tested here. Our own guide to the scenting process describes that ladder as craft practice; this paper does not confirm or reject it.

    Three other limits: the sensory work was instrumental, so no human panel said which sample tasted better; the samples come from one Jinhua product, not every jasmine style; and the fall in catechins is a compositional change, not evidence about health effects either way.

    How We Read a Jasmine Tea

    Our practice, not a finding from the paper. When we assess a jasmine tea we smell the dry leaf and then the empty cup after brewing, because scent that survives the cup is different from scent that sits on the surface — our brewing guide covers the cup side. We also ask about the flower-to-tea ratio and whether tihua was done, rather than only counting rounds.

    A tea scented many times with a thin base will still taste thin. The paper's real lesson is that the base tea changes, which means the base has to be worth changing.

    Sources

    1. Zhang, Y., Li, X., Liu, Y. et al. “Integrated non-targeted metabolomics, volatile profiling and targeted quantification characterize chemical changes in Jinhua jasmine tea during the scenting process.” Food Chemistry: X, Vol. 40, article 104668, 2026. DOI: 10.1016/j.fochx.2026.104668.
    2. Orientaleaf. How jasmine tea is traditionally made, for the scenting process and the rounds ladder described as craft practice.
    3. Orientaleaf editorial interpretation. The buying questions and the comments on sweetness reflect our own tasting practice, not findings from the study.
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